My name is Albert, a designer originating from both Romania and Hungary. Who am I in short? I’m a curious and strategic generalist designer who solves root problems by bridging creativity, business, and education. I create accessible, hands-on tools and processes that empower others to turn knowledge into action. My work connects disciplines, streamlines complexity, and sparks independent making through various methods ranging from purely technological to behavioral change.
Albert Szabo Design
my professional identity
my vision
How do you make a maker? You make a maker by making them make stuff right?
I see that the current mentality of the world concerning the general population is not focusing on making people more creative and hands-on which I believe starts early on in their education, when often pupils cannot make the connection between the facts learned at school and their implementation in real life. This, I want to change since my ideal world is where most people have a better understanding of life skills and a well-rounded capability of implementing the knowledge learnt from school and other education into real life.
I want to foster this by creating user friendly and streamlined processes for seemingly complicated tasks by facilitating budget-friendly multi-faceted solutions to the correct stakeholder. This strife originated from observing myself when being stumped in my progress from lack of adequate explanation or accessible- and quality resources.
To give an example of such a mindset being applied, in my B3.1. project I was involved in finding a solution for teaching soft electronics to university students. I identified that the greatest impediment of its consistent and novel exploration was the lack of good explanatory resources online and not the absence of accessible methodologies to achieve different results. I then set out on an iterative journey of finding different solutions to overcome this barrier between students and knowledge. This journey has landed on creating tutorials focusing on a general method of implementation rather than a specific use case in arts and crafts projects. This slight change in the content would in fact prompt a curiosity to try new combinations instead of copying the already existing methods.
To summarize, as a designer, I position myself as the creative motor that brings together streamlined DIY processes with accessible and developable tooling.
As a designer, I am an inherently curious creature, drawn to exploring the unknown and uncovering unconventional connections through embodied design. I approach problems from unexpected perspectives—solving diverse challenges through applying methodologies and knowledge from diverse industries. These approaches reveal hidden connections often overlooked in traditional design. I focus on addressing root causes rather than symptoms, preventing half-solved problems from creating new ones.
A true generalist, I strive to know a bit of everything and master competencies I find useful. I gravitate toward projects with a business dimension, believing that a brilliant idea without implementation is just a dream. Early stakeholder involvement is key to aligning expectations, and I prioritize efficiency—both mine and the client’s—through strong communication and quick rapport.
Opportunistic yet methodical, I actively seek collaborations that align with my values while planning my main endeavors a year in advance. This strategy has allowed me to consciously explore industrial design in different contexts—securing a corporate internship in my first year, delving into project management in my second, and balancing academic research with entrepreneurship in my third.
While I recognize my strengths, I also work on my weaknesses. I tend to take on too much and am developing a prioritization framework to refine my focus. My motivation is strongly influenced by my environment, so I constantly test new methods to push projects forward and avoid stagnation.
In short, I am a curious, opportunistic yet strategic generalist designer, passionate about solving problems at their root.
